September 20, 2008

National Babies Day

I know.

Driving down the Citylink this afternoon (thanks to the good folk at Transurban, bless) I noticed an advertisement for National Babies Day.

"It's about time", I thought. "If there's one section of society that are criminally neglected, it's babies".

And what better way to raise awareness of babies than a national day in their honour?

Surely everyone will get behind this worthwhile cause. And don't let the nasty whiff of commercialism stand in your way either. Let's hear what Target have to say about this campaign they've organised for the nation's toddlers.

The campaign encourages the general public to Go Ga-Ga by purchasing from a range of low priced items, some useful, some novel, some just plain cuddly, all found in specially marked merchandising units at every Target store, during September and October.

Isn't that just so sweet? And so convenient! I love babies, plus I'm frequently in Target, so why not support this great idea? But wait! The babies, cute as they are, probably aren't going to appreciate fluffy toys and novelty gifts so much. Over to you Target.

By purchasing any of these items, you can help the Foundation secure state-of-the-art medical equipment for many ‘premmy’ hospital wards around the country.

The website is light on the amount which the company contributes from each sale towards purchasing this equipment. If I was guessing, I'd say that 5% of sales of these products is donated, but that the suppliers to Target of these products probably supply them at lower cost to allow Target to maintain their margin. That might be me just being cynical though.

The date for your calendar is October 17th. Surely you'll want to be a part of this - after all, you like babies; don't you?

9 comments:

squib said...

Target's fondness for babies doesn't extend to them having a room where you can change soiled nappies

Aisles and aisles of potties and change tables but the message is: do your business somewhere else

The Book Grocer said...

Squib, you will of course be aware that TBG in Northcote has a change table. Our love of babies doesn't extend to a national campaign of self-interest, but we're doing what we can.

squib said...

Goodness! What a veritable pot-pourri of delights and undiscovered treasures TBG is!

squib said...

I'm never gonna win a book voucher, am I

The Book Grocer said...

Dear Squib,

I thought you lived a thousand miles away or something. And I didn't know you were after a voucher, did I miss a hint somewhere?

KR, etc

TBG

squib said...

You're right, I know, only what was I thinking, trying to fawn my way into being given a voucher for a bookshop on the other side of the country when I'm terrified of flying?

My apologies etc

The Book Grocer said...

Now, Elizabeth's have some very nice books in your part of the world...

Or you could wait for TBG to take over Amazon and order stuff in? That might be a few years away yet though...

squib said...

I was Elizabeth's (it's moved) last weekend looking for 'The Woman in White' (yes everyone has read it or seen the musical but me) and there was a group squeezed into the aisle on my left, completely blocking my access to the "C" section, and one said, 'Oh the wit of Oscar Wilde, oh I love the wit of Oscar Wilde' and she proceeded to read out Oscar's wit to her companions. On my right there was a woman on her mobile describing which silver necklaces she'd nearly bought at the markets but hadn't bought for one reason or another

Incidently I found it for only $7 at Bill Campbell's Bookshop on High St

I bet you have it new for $5

The Book Grocer said...

Yes, there's a real temptation for the punters to read aloud anything they've read before in shop. It's a way of proving that you're not bluffing by being in a bookstore.

We don't have it, and $7 is a very good price. If we did have it, of course, it would be $5...